Helping others identify their own strengths and then to support their talent and career development is a personal passion. I consider myself fortunate to have had the opportunity to work with some exceptional communicators and digital marketers over the years.
I'm a proven digital marketing, content marketing and communications leader with years of experience building and executing social media strategy. I embrace new challenges and have a record for building exceptional teams.
I have managed remotely located staff for more than 10 years and have a clear understanding of the unique challenges and rewards that come with it.
My experience covers public relations, content marketing, social media, demand generation, digital marketing, branding and media relations. Focused on results and ROI, I was the architect behind PR Newswire's award winning social media strategy. Achievements include building and training a companywide army of social media volunteers.
I'm experienced in presenting to clients as well as speaking before large audiences at industry conferences, moderating panels and hosting webinars. I'm a subject matter expert on the topics of social media, public relations, media relations, marketing, and audience development. I've written white papers, articles and blog posts for both strategic publishing and demand generation. My thought-leadership content has been featured in leading industry publications.
Skills includes: digital marketing, content marketing, brand story-telling, social media strategy, social media marketing, social media products, thought-leadership content, blogging, public speaking, client presentations, corporate communications, corporate social responsibility (CSR) communications, executive communications, crisis communications, public relations (PR), product development, product management, online marketing, search engine marketing (SEM), search engine optimization (SEO), vendor and consultant management.